1. Add Leads to Mailchimp
Before adding leads define new variables for videoId and thumbnailId.
Videoid and ThumbnailId columns should be defined as text fields.
Define a new field also for thumbnailId
After this, you can import the leads normally.
2. Define Custom Merge Tags
Once your leads are imported, you need to define custom merge tags for the new fields.
Navigate to:
📍 Audience → Audience dashboard → Manage audience → Settings
Then, go to Audience fields and merge tags and set the following:
Define the tags for Videoid as VIDEOID and for ThumbnailId as THUMBNAIL.
VideoID →
VIDEOIDThumbnailID →
THUMBNAIL
Important: Make sure to use exactly these tag names (VIDEOID and THUMBNAIL) to ensure proper functionality.
3. Add the Video Snippet to Your Email
Now that your leads and merge tags are set up, you can embed the personalized videos in your email templates.¨
Add a Code/HTML block to your email.
Copy and paste the following video snippet into the block:
<a style="height: auto; max-width: 400px; margin: auto; display: block;" href="https://rowlygo.fi/landing?videoid=*|VIDEOID|*"> <img style="border-radius: 0.5rem; width: 100%;" alt="Response video" src="https://app.mailmoo.io/api/v1/thumbnail/*|THUMBNAIL|*"> </a>
This snippet dynamically inserts the personalized video and its thumbnail for each lead.
Need Help?
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