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LinkedIn Account Sending Limits

Recommended limits for LinkedIn accounts.

Written by Miro
Updated this week

About LinkedIn account sending limits

MailMoo enforces daily sending limits to protect your LinkedIn account from restrictions. These limits vary based on your LinkedIn subscription type.

Below are maximum limits for different action types, your actual limits may vary based because of account age, activity levels. Always watch for warning messages and adapt limits.

🔗 Connection Requests

Without Message

Free:

100/week

40/day

Premium:

150/week

40/day

Sales Navigator:

150–250/week

40/day

With messsage:

Premium/Sales Navigator:

10/day

💬 Messaging

Direct Messages

Free:

100-150/week

40/day

Premium/Sales Navigator:

150-200/week

40/day

InMail Messages

Sales Navigator:

50/month

30/day

Recruiter Lite:

100/month

30/day

Recruiter:

1000/day

30/day

⚡️ Actions

Profile Visits

Free: 100/day

Premium: 100/day

Sales Navigator:

LinkedIn profiles: 100/day

Sales Navigator profiles: 100/day

Comments

100/day

Recommended Daily Limits

To minimize the risk of LinkedIn restrictions, we recommend staying well below the maximum limits:

Warmup (for new accounts):

  • Messages: 10/day

  • Connection requests: 10/day

  • Profile visits: 5/day

Normal usage:

  • Messages: 30/day

  • Connection requests: 20/day

  • Profile visits: 20/day

Sales Navigator:

  • Messages: 40/day

  • Connection requests: 35/day

  • Profile visits: 40/day

Auto-Warmup

MailMoo can automatically increase your limits over time to safely scale your outreach. When enabled, limits gradually increase on a schedule you define (e.g., +2 actions every 3 days until reaching your target).

How to adjust sending limits

You can adjust sending limits from sales team member cards or in the LinkedIn accounts tab:

Sales team page cards:

LinkedIn accounts tab:

Adjusting limits screen:

Key Takeaways & Best Practices

  • Start with conservative limits for new or inactive accounts

  • Enable auto-warmup to gradually increase activity

  • Premium accounts offer more flexibility, especially with InMail and connection notes.

  • Keep outreach personalized, and monitor for rate-limit warnings.

Limits may vary by account age, activity levels, and LinkedIn’s algorithm. Always watch for warning messages and adapt.

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