What is a Sequence?
A sequence is an automated multi-step outreach workflow that engages your leads across LinkedIn and email. You design it once, and MailMoo executes it automatically for each lead in your campaign.
How It Works
Create a campaign and add your leads
Design your sequence using the visual flowchart builder
Assign senders (Sales team profiles with LinkedIn/email accounts)
Activate and MailMoo handles the rest.
MailMoo will run sequence steps every 10-15 minutes during your sequence's sending schedule hours.
Examples of available seqeunce steps
LinkedIn Actions
Connection Request – with or without a personalized note
Send Message – text, video, or voice messages
Send InMail – reach leads you're not connected with
React to Post – like their recent content
Visit Profile – show up in their notifications
Email Actions
Send Email – automated email outreach
Conditions (Branching)
Is Connected – branch based on connection status
Has Opened Message – check if they read your message
Has Replied – check for responses
Utilities
Wait – pause for hours or days between steps
Update Tag – automatically categorize leads
Personalization
Use variables like {{ FirstName }}, {{ CompanyName }}, or {{ JobTitle }} to personalize every message. You can also attach personalized videos, slides, or voice messages.
Scheduling & Limits
Set active hours for each day of the week (e.g., Mon-Fri 9am-5pm)
Daily limits protect your accounts from being flagged
MailMoo respects LinkedIn's limits based on your account type (Free vs Premium/Sales Navigator)
Lead Progression
Each lead moves through these states:
Status | Meaning |
Not Started | Queued but hasn't entered the sequence |
In Progress | Actively moving through steps |
Completed | Reached the end of the sequence or lead has replied to a message |
Paused | Manually paused |
Error/Failed | An error stopped progression (MailMoo will try again 24h later if possible) |
Quick Tips
Space out your message steps – wait 2-3 days between follow-ups
Use conditions – branch based on whether a lead is connected
Start with engagement – visit profiles or react to posts before connecting
Monitor progress – check which steps perform best and iterate
Templates
Get started quickly with built-in templates:
Basic Outreach – connection request + follow-up messages
Outreach with InMail Fallback – InMail if they don't accept your request
Advanced Multi-Touch – profile visits, reactions, and multiple follow-ups
That's it! Design your sequence, set your schedule, and let MailMoo do the outreach for you.