What is a Campaign?
A campaign is your workspace for running personalized outreach at scale. It combines your leads, automated sequences, personalized videos, and landing pages into one unified workflow.
Campaign Tabs
Tab | What It Does |
Leads | Import contacts via CSV, manual entry, or LinkedIn |
Sequence | Build automated multi-step outreach workflows |
Video Creator | Create personalized videos with lead-specific data |
Slides | Design personalized slide presentations |
Landing Pages | Customize where leads view your personalized sales content |
Analytics | Track views, replies, and meetings booked |
Webhooks | Connect to external tools |
Settings | Assign senders, set schedule, rename or duplicate |
Getting Started
Create a campaign – Click "Create new" from the Campaigns page
Add leads – Upload a CSV or import from LinkedIn
Build your sequence – Design your outreach steps
Create a personalized video – Record and personalize template (optional)
Assign senders – Select SDR profiles in Settings
Activate – Toggle the switch to start
Importing Leads
CSV / Excel – Upload a spreadsheet
Manual entry – Add leads one by one
LinkedIn Sales Navigator – Import from searches
LinkedIn Search – Import from regular searches
LinkedIn Post – Import post engagers
Leads include variables (name, company, title, email, etc.) used to personalize your content.
Personalization
Use variables throughout your campaign:
{{ FirstName }}, {{ CompanyName }}, {{ JobTitle }}
Custom variables from your CSV
Videos render individually per lead
Landing pages display personalized content
Campaign Status
Status | Meaning |
Running | Sequence is active |
Paused | No actions being taken |
Completed | All leads finished |
Quick Tips
Test small first before scaling up
Keep videos short – 45 seconds to 2 minutes works best
Monitor analytics and iterate on what works
Duplicate campaigns to reuse successful setups (Settings → Duplicate)