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How lead AI enrichment works in MailMoo

In this article we go through how to enrich leads using AI in MailMoo.

Written by Miro


AI Column Enrichment lets you add a new column in your campaign's lead table and fill it with AI-generated values, one cell per lead, using the data already in your spreadsheet.

Where to find it

  • Lead/Campaign table → Add column → AI Enrich column

  • Or Edit a column → add AI enrichment

How to use it

  1. Add a column and choose AI Enrich column

  2. Describe what you want in plain language
    Example: “Write a short LinkedIn message mentioning {{Company Name}} and {{Job Title}}.”

  3. Reference columns with {{Column Name}}
    Only referenced columns are used.

  4. Optional: Enrich prompt (makes your request more structured)

  5. Optional: Workspace context (matches your brand/tone)

  6. Pick a model, review credit cost, then Run
    Run on all leads or sample (e.g., 10)

Here are step by step images for the process

Results and controls

  • Cells show a loading state, then the final text

  • You can edit and re-run, switch models, or cancel while it’s running

Notes

  • Uses content credits (cost depends on model and list size)

  • If the model can’t return a valid result, the cell is left empty

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